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Starcraft RV rolls out new branding for 2018 models

Starcraft RV rolls out new branding for 2018 models

TOPEKA, Ind. — Along with the introduction of its new 2018 model year lineup, Starcraft RV, a division of Jayco, has rolled-out a bold new look for the brand which includes several product enhancements, a refreshed logo and a plan for a completely updated website to enhance its digital presence, the company announced.

“Our executive management group tasked the entire product development team at Starcraft to re-boot and focus on what today’s retail customer is looking for in an RV,” said Marc Hauser, vice president of sales and product development for Jayco’s towable divisions. “We decided to not only overhaul the product with several interior and exterior enhancements, but also felt it was important to refresh the brand as a whole, including our Starcraft logo, website, marketing tools and point of purchase materials.

“The entire team believes that the Starcraft story is very powerful but needed to be communicated more effectively through these channels and we feel that these new changes will accomplish just that,” Hauser added. “We are also extremely focused on producing and delivering products that march in-step with Starcraft’s tag-line: Camping, Pure and Simple.”

One of the most exciting product changes for Starcraft in its 2018 model lineup is the Autumn Ridge and Launch Ultra-Lite Outfitter series which aims to target camping pure and simple, offering campers what they want in an RV, including many of the basic amenities that most competitors list as optional, the release noted.

In addition to the Outfitter product offerings, Starcraft’s 2018 lineup includes the Comet Mini travel trailer, Launch Ultra-Lite travel trailer, Autumn Ridge travel trailer as well as the Solstice fifth wheel.

“We’ve already received very positive feedback from our dealers on the 2018 improvements and we believe our products are in line with market demands and are competitively priced,” said Jeff Kloska, Starcraft’s general manager. “We are ready to seriously compete in the marketplace and feel confident our new brands and streamlined product offerings will be a huge hit with both the dealer and retail consumer.”

Starcraft also has plans to release a new website with a new look and feel. The website will be focusing on today’s internet-savvy shopper and will be compatible across multiple screen sizes and platforms. Starcraft visitors will find the site, which will provide them with the information they need to make an informed decision about their new Starcraft RV, easy to navigate and intuitive, the release explained.

For more information about the new Starcraft RV brand and its 2018 model year offerings including the all-new Autumn Ridge and Launch Ultra-Lite Outfitter series, contact Jeff Kloska at jeff_kloska@jayco.com.

SOURCE: Starcraft press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report and can be reached at greg@rvdailyreport.com.

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