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RVIA launches research initiative into show timing

RVIA launches research initiative into show timing

RESTON, Va. — The Recreation Vehicle Industry Association (RVIA) announced today that it is currently working with an independent research firm, Stax, to conduct extensive research to identify opportunities for improvements and to understand the optimal timing and location for the RVIA National Industry Trade Show moving forward.

The first research effort of this magnitude for the association will include member phone interviews along with an online survey that will study the long term needs of the industry to understand order deadlines and sales cycles for manufacturers, suppliers and dealers. This will help determine the timing that most efficiently supports the show as it relates to model introduction, which are potentially different for many of the RV industry segments.

“We understand and appreciate the importance of an industry show for our members, as well as dealers and industry service providers. We want to make sure that we are meeting the needs of all attendees, providing the best forum to conduct the business of the industry and innovating the event in a meaningful and thoughtful way,” said Liz Crawford, RVIA senior vice president for trade shows and events.

“To ensure that the RV National Show can relaunch itself as the gathering place for the industry, it’s our responsibility to carefully study and take action when needed to strengthen the event and guarantee that manufacturers, suppliers and dealers are achieving their business objectives,” she added.

Results for the research should be completed in May. People who have any questions or concerns are encouraged to contact Liz Crawford at lcrawford@rvia.org or by calling 571.665.5889. People can also contact Jim Jacobs, trade show and event committee chairman, at jim.jacobs@revrvgroup.com.

Traditionally held in late November at the Kentucky Exposition Center in Louisville, Ky., the National RV Trade Show provides dealers, store owners and campground operators the opportunity to come together to process orders, conduct marketing discussions, network and learn.

The 2017 National RV Trade Show will be held Nov. 27 to 30.  RVIA also hosts the California RV Show at the Fairplex in Pomona from Oct. 6 to 15.

SOURCE: RV Industry Association press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

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