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RVIA hires new PR agency

RESTON, Va. — Long-time RV industry veteran, Jon Tancredi, announced today he has launched TPR, his new public relations agency, which he said will focus on serving the entire industry.

Tancredi said he is off to a great start in not only founding the PR agency and targeting the RV industry for clients, but the firm signed the RV Industry Association as its first client. 

Tancredi worked as the group director for Barton Gilanelli & Associates, RVIA’s official PR agency for more than 20 years until the association terminated the contract with the group last fall.  

Under the contract which starts April 23, the new Philadelphia-based public relations agency is charged with promoting the RV life to millions of prospects and current owners by generating positive stories in the national and local media.

While the agency and account are new, Tancredi said he is well-seasoned to position RVing as the best way to travel.  In his nearly 20 years of promoting the RV industry, Tancredi  has secured positive coverage in all types of media outlets from business, like the Wall Street Journal and FOX Business, to general news such as Time magazine and NBC Today, to entertainment venues like Jeopardy and Keeping Up with the Kardashians.

“This is a fantastic opportunity to continue the job I’ve enjoyed over that past two decades working with RVIA and the industry.  I’ve made my home here in the RV industry and it’s great to have the opportunity to come home,” says Tancredi.

Home is as big as the entire industry for Tancredi and his new agency, as the contract between RVIA and TPR is constructed so that TPR is not the agency of record for RVIA and provides a non-exclusivity agreement.  This allows TPR to work with multiple businesses throughout the RV industry.   This arrangement can provide an effective one-two synergistic punch for future TPR clients from the RV world.

“Jon is a talented PR professional and we are excited for him on the launch of his own agency,” said RVIA Vice President of Public Relations and Advertising James Ashurst.  “His knowledge and understanding of the RV industry will serve RVIA and Go RVing well as we continue promoting all of the wonderful aspects of the RV lifestyle to the media and consumers.”

Last November, Ashurst told RV Daily Report his staff is capable of working with media sources directly, without the aid of a public relations firm. He also expressed confidence the RVIA staff will be able to drive the message to consumers via traditional media efforts. But, even if the work proves to be too demanding, Ashurst indicated he is comfortable managing outside consultants — an approach he employed when working as the vice president of communications at the Travel Channel, a strategy that worked effectively for that company.

Tancredi says he looks forward to re-connecting with many people he’s worked with throughout the industry.  For more information, he can be reached by e-mail at jon@beginTPR.com or by visiting www.beginTPR.com.

SOURCE: TPR press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report and can be reached at greg@rvdailyreport.com.

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