Do you know what I like about attending conventions and trade shows? It gives you a chance to “mend the fences” in your life.
I wasn’t sure how things were going to go when we came to Las Vegas to attend the 2017 RVDA – RV Dealers International Convention/Expo this week. Las Vegas had some bad memories for me as this is where we lost Rachel, one of four daughters, on July 11. The disease Lupus is such a bad thing and takes our family and friends way to soon.
The other items I was being forced to address were the relationships that had been damaged or strained with our business RV Daily Report.
When Lady E and I purchased RV Daily Report on July 1, we knew we needed to take this online newsletter and RV resource to a new level. It needed go in a different direction and it would require us to pull away from the pack of other publications that it had been running with. For obvious reasons, we needed to expand our revenue base but first we had some relationships, or fences if you will, that needed to be mended.
Over the next few weeks, I will begin to share how Lady E and I will be working to address the many fences we need to mend. We believe there may be the need to build and rebuild full sections of our fence and to tighten things up in other areas. Some of this building and tightening up will done in private and other sections will be done in the open.
We have a lot of post holes to dig and corner posts to set. We are part of an industry that is going have bumper crop in 2018. The only way we are going to get our product to market for consumers to enjoy is by having those strong relationships to hold and support us as we roll through 2018.
I want to encourage you as you are going about your business and you are wrapping up a conversation to look that person straight in the eye and ask them “What can I do for you?”.
You need to really listen to their comments as you will be getting the raw truth of where they are coming from. Your response to their comments is how you will begin to mend your fences and fix the situation that will help you build the relationships necessary to grow your business.
Well, I had better find those pliers and gloves that I have behind the seat of the pickup ….. I have fencing to tend to…. Visit with you later.
Terry Cooper – The Texas RV Professor and RV Ambassador of Texas