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RVDA workshops focus on customer retention

(Aug. 10, 2012) -- Workshop attendees will find out what factors should be considered when deciding what to sell and discover how to differentiate new products to overcome consumer resistance to buying. Participants will also learn tips for identifying new products that fit their niche and customers, as well as what new and improved products have the potential of breathing new life into retail sales.

FAIRFAX, Va. — A good way to keep customers returning to the dealership is through finding ways to consistently offer them new and exciting products. On Oct. 4, NTP Distribution’s Donna Martin will present a special workshop entitled “New & Improved – What It Means to Your Retail Sales” during the RV Dealers International Convention/Expo in Las Vegas.

Workshop attendees will find out what factors should be considered when deciding what to sell and discover how to differentiate new products to overcome consumer resistance to buying. Participants will also learn tips for identifying new products that fit their niche and customers, as well as what new and improved products have the potential of breathing new life into retail sales.

Martin, who is the director of marketing for NTP Distribution, has more than 30 years of industry experience in the RV aftermarket segment. Her industry knowledge and expertise began on the retail side for a large RV aftermarket chain. With her retail experience spanning from In-store training manager to general manager, she has gained valuable real life experience working with the end customer.  Most recently, Martin worked with Keystone Automotive Operations to develop their RV and trailer initiatives. After Keystone Automotive Operations acquired NTP Distribution, she transitioned into her current role at NTP Distribution.

The RV Dealers International Convention/Expo will be held Oct. 1 to 5, at the Rio All-Suite Hotel & Casino in Las Vegas. The convention is sponsored by RVDA–The National RV Dealers Association, RVDA of Canada, and the RV Learning Center.

The 2012 convention will feature an exhibit hall filled with the RV industry’s top companies offering products and services to help dealers improve profitability. RVDA’s Partners in Progress Brand Committees will also meet to work on important dealer/manufacturer issues.

Companies interested in sponsorship opportunities and exhibitor information can contact RVDA at 703.591.7130 or send an e-mail to info@rvda.org

To register for the convention/expo or to get more information, visit www.rvda.org.

SOURCE: RV Dealers Association press release

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About Greg Gerber

Greg Gerber is the editor and founder of RV Daily Report. A native of Madison, Wis., he moved to Phoenix in 2009 to escape the endless winters and wicked humidity of the six-week "summer" season. He's a DODO -- Dad of Daughter's Only -- who would crawl across the desert on his hands and knees for an In-N-Out Double Double. He has visited every state except Hawaii and is anxiously waiting for some RV company to host a conference in the Aloha State.

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