LAS VEGAS — Second-generation dealer Tim Wegge of Burlington RV Superstore in Sturtevant, Wisconsin, became RVDA’s 2018 chairman during a gavel-passing ceremony at Wednesday’s Annual Meeting.
In his introductory presentation, Wegge talked about his business philosophy and about the need to treat customers in an ethical way so that they become life-long clients. “One of the books that influences the way we do business is “Customers for Life” by Carl Sewell,” Wegge said. “It lays out strategies for customer service that has helped us turn customers into repeat buyers, and in many cases, good friends.”
“I train all our employees with this book as a guide and incorporate our Christian values in my teaching,” Wegge continued. “Some 2017 dealers are caught up in short-term thinking of just making the sale, rather than long-term thinking of creating customers for life.”
Wegge also promised to continue the association’s efforts to address the long-standing parts issue and to improve customers’ post-sales experience.
“Getting good service is just as important as the vehicle you buy,” he said. “As I’ve watched this business over the years, there has always been a strong correlation between sales and service at successful dealerships. We need all sectors working together to improve our ability to provide quality service.”
Wegge’s parents began an RV rental company after enjoying RVing with their own family. When their rental customers had such a good time that they kept asking to buy the campers, the Wegges decided to become retailers. They took on a Jayco line in 1969, and the business was off and running.
Source: RVDA press release