NEW YORK — The hot brands of the millennial moment—you can tick them off: Adidas. Snapchat. Winnebago.
Yes, Winnebago Industries. Sure, most of the youngs don’t have $468,000 to drop on a rolling condominium with quartz countertops and heated floors. But like many seniors living the ride-or-die life, they do like to drive into the dessert and get weird now and then.
So Winnebago, along with its competitors in the recreational vehicle industry, has finally stopped trying to upsell a huge swath of potential customers who may have a stigmatized view of massive motor homes.
Read the full story by Bloomberg.