What’s the one thing that all new RVers have in common? They need to learn how to use their new RVs. But, many RV dealers don’t have the time or resources available to effectively train — and continually retrain — newbies.
Fortunately, RV Education 101 has opted to make a free service available to RV dealers that provides video training snippets that can be uploaded directly to any dealer’s website.
“I guess you can label us pioneers for producing consumer and product videos for the RV industry,” said Mark Polk, the owner of RV Education 101, a company that has produced RV training videos since 1999. “A few years ago, we decided to create a video page on our website and offer free, short training videos to see if it would help increase sales of our full-length videos.”
It did, so even more videos were produced and hnow more than 70 free video clips are available for dealers to upload to create training sections on their own websites. The professional-quality videos have already been viewed more than 1.4 million times, so dealers can rest assured they are well received by consumers.
“RV owners want and need relevant content when it comes to using and maintaining their RVs, and that content needs to come from a qualified expert in the field and someone they trust,” said Polk.
“Anyone can produce a video, and if you look at YouTube, there are hundreds if not thousands of videos of people showing how to do something on an RV,” he added. “That’s because the need for training and education is so high that RV owners are resorting to doing it themselves to help other people.”
When people need help, they generally want it right then, not a few days later. For example, when RVers are at a campground and they can’t figure out how something works on their RV, and the dealership is closed, they may not know where to turn for accurate information. Having the training videos on the dealership’s website allows a dealer’s customers to get quality training 24/7.
To add RV Education 101’s training videos to a dealership website, dealers need only visit www.rv101.tv and select a video. The upper left corner of any video on the page features a “Share” button. Clicking on that gives dealers a choice to either download the video to be uploaded to their website, or to simply snatch the embedding code and post that so the video appears on the dealership’s training page.
Dealers can also upload the videos to their own YouTube channel, and then link to the YouTube channel from their dealership’s website. This will help ensure the dealership’s website isn’t hurt in SEO rankings for having the same content on their site as hundreds of other companies.
There are more than 70 videos available, and RV dealers can “borrow” any or all of them to put on their websites. Perhaps the dealership only sells towables. If so, they can find content on hitch work, towing and safety. Maybe their staff fields a lot of questions each week about dumping RV tanks. There’s a video showing exactly how to do it the right way.
“We are very willing to allow any reputable businesses within the RV industry, especially dealers, to use our unaltered video content at no charge,” said Polk, noting the videos conclude with a web link that directs people to RV Education 101’s own website for more resources.
“The way things are with social media, if a dealer is looking for ways to increase traffic to their own website or blog, these videos are a great, easy way to do it effectively because the dealership is providing information all RVers genuinely need,” he added.
The program is a win-win for the industry and its consumers, Polk explained. Dealers win because they can add professional quality training videos to their own website at no charge. Polk’s company wins because many consumers like the snippets so much that they visit RV Education 101’s website to purchase a book, DVD or sign up to take a full-blown online RV training course.
“Video has taken over the Internet and consumed people who view it on laptops, tablets and even smartphones. But, the biggest concern I have is that the information is accurate and technically correct,” said Polk. “I see a lot of consumer videos out there thatn make me nervous from a liability standpoint. When it comes to safety, I would prefer that RV owners have access to the correct information, even if we need to make that information available at no cost.”