MATTAPOISETT, Mass. — In an effort to expand and increase Rollin’ On TV’s television and online reach to new markets, the company announced today that, starting with the show airing the week of April 16, all programs will be available with full Spanish captioning.
The Spanish captioning along with the close caption now offered will also be available on the Rollin’ On TV website, YouTube and other online media sources upon which ROTV airs.
“Needless to say, with the growth of the Spanish/Latino market in outdoor leisure activities, we see this growth as a new opportunity to reach and introduce this mostly untapped market to the RVing camping and outdoor lifestyle,” said Producer Jose Moniz.
“We have been looking at this market for some time, but wanted to make sure that when we entered the market we did it right with the best technology available,” he added. “There has always been voice recognition software available to translate audio files from one language to another, but if you have ever looked at some captioning done on TV, including close captioning, you’ll find words and sometime sentences that make no sense at all.
“The translation software has been available for some time, and relatively inexpensive, but definitely not the quality or end result we wanted for our show,” said Moniz.
To overcome this translation obstacle, Rollin’ On TV has been working together with partners at Aberdeen Broadcast Services (Abercap) on a system that allows each show to be physically translated by a professional Spanish speaking translator, and then the audio captioning files are built.
“Of course, there is still the problem of ‘RV lingo,’ meaning there are words, specific to RVing, like motor coach, that there are is no equivalent Spanish words for, so we have to be creative and work around these challenges but together with our partners at Abercap, we’re looking forward to it,” Moniz explained.
“As anyone familiar with our show knows, Jayco has been our closed and Spanish captioning sponsor for five years, and has been in the forefront of reaching the Spanish market by being one of the first RV manufactures to offer a Spanish option on their website,” he added. “We appreciate their loyal support in making this Spanish project a reality.”
SOURCE: Rollin’ On TV press release