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Roadmaster introduces interactive towing sales tool

Roadmaster introduces interactive towing sales tool

UNITED STATES — The answer to that one question every customer asks — “What do I need to tow?” — is now at your fingertips. Just go to the Roadmaster website and open up their new web-based, interactive sales tool, FitMaster.

“FitMaster is a visual representation of all the towing components for any vehicle, in one easy-to-print form, along with the part numbers,” said Keri Sprenger, Roadmaster’s project lead for FitMaster. “FitMaster also has vehicle-specific installation information like the color of the brake switch wire, whether fuses have to be pulled for towing and which lighting kits can be used. And quite a bit of other information.”

Service managers and installers will see an immediate benefit — no more surprises.

“Nobody wants to tell a customer they have to wait an extra two or three days because a part they didn’t know about has to be drop shipped in,” said David Robinson, Roadmaster’s director of marketing. “FitMaster eliminates that conversation.

“With FitMaster, you have a comprehensive list of what your customer needs to tow, right from the get-go.

“We encourage our customers, and their customers as well, to bookmark FitMaster — it’s under the ‘Vehicle-Specfic Info’ tab at And connect with us on Facebook and Twitter as we continue to expand and upgrade our content throughout our website.”



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About Ronnie Wendt

Ronnie Wendt is the editor in chief of RV Daily Report. She's been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and now the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year.

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