Podcast episode 68 was recorded during down week in Wisconsin, but that didn’t mean the news stopped. Lots of people are still talking about the RV aftermarket consolidation and companies are sensing tremendous opportunity as doors swing open wide for distributors seeking to enlarge their footprint in the RV aftermarket.
The first guests this week are Frank Hugelmeyer, the incoming president of the RV Industry Association, and James Ashurst, the vice president of advertising and public relations for RVIA.
This is our first time to talk with Hugelmeyer since he was hired as president of RVIA in June. Since then, he has moved to Washington and is learning to navigate the political landscape there. He has also been on a what politicians call a listening tour by traveling around the country talking to manufacturers and suppliers. The former president of the Outdoor Industry Association, he describes the similarities between both organizations and how his experience will help him in the RV industry.
Ashurst talks about the success of the Go RVing campaign and it’s new approach to experiential marketing.
The next guest is Jay Taylor, the general manager of Torklift International. The company has a growing international footprint in the RV and caravan markets. Their products are made in America in Kent, Wash., and distributed all over the world.
Taylor was at the Elkhart RV Dealer Open House participating in the first-ever Supplier Showcase that week. He offers some history about the company, but also describes some of Torklift’s best selling products, and how dealers and manufacturers can benefit by selling and using them.
For more information on Torklift, visit www.torklift.com.