Podcast episode 76 opens with a brief discussion of the exceptional year KOA campground owners have enjoyed in 2015. Numbers released during this year’s KOA convention in Daytona Beach showed that business is up 39.7 percent since 2011, which is significantly greater that some of the other big brands in America.
The first guest is Toby O’Rourke, KOA’s senior vice president of marketing. Widely credited for the successful performance of the franchise over the past four years, she talks about why demand for camping and outdoor experiences is on the rise.
She also describes some new marketing initiatives the company had implemented, including the release this week of a brand new interactive website.
O’Rourke is the mastermind behind KOA’s What’s Behind the Yellow Sign campaign, and she talks about why it is so successful, and what’s being done to improve that campaign in 2016.
For more information on KOA, visit www.koa.com.
The second guests are relative newcomers to the RV industry. Eric and Tami Johnson acquired TechnoRV earlier this year, and they travel the country speaking at RV rallies, shows and other events to teach RV owners about technology that can improve their experience.
The Johnson’s talk about the company, why they are excited about the RV industry and how technology can improve the RV lifestyle for many owners. They explain the secret of their success is not just selling the products, but actually showing RV owners how to use them — a lesson that could benefit RV dealers.
For more information about TechnoRV, visit www.technorv.com.