This week’s podcast guest is Simon Bailey, a former sales director for the Disney Institute and the author of seven books, including Shift to Brilliance. He has identified some interesting trends when it comes to customer service that will interest RV dealers and campground owners alike.
For example, he notes the way a firm treats employees directly reflects on how those employees will treat customers, and he explains why. He also describes how quickly bad service will kill good marketing. More importantly for the RV industry, he cautions against selling the dream, but servicing a nightmare.
At a conference he spoke at in April, Bailey noted that as a culture we are preparing children to perform jobs that either don’t exist anymore, or haven’t even been developed. That’s why he strongly believes that people should take personal responsibility for increasing their education by seeing themselves not as workers performing a job, but as their own company and brand looking to provide skills and service in a rapidly changing market.
For more information about his books and training programs, visit www.simontbailey.com.