This week’s guest is Perry Hines, the CEO of Disclaimers Online. It’s a new company that is entering the RV industry to help dealers offer better disclosures to consumers.
Whenever a dealer advertises a sale or event or promotion, the federal government and some state agencies require dealers to also include the terms and conditions as part of the advertisements. That includes things like time limits, interest rates, credit scores, down payments, payback terms, limited term availability and other requirements that must be met in order to get the special offer or pricing.
That’s why people hear someone speaking really fast at the end of a commercial or they see tiny print at the bottom of newspaper and magazine ads. That’s how companies comply with the federal rules. Consumers know those are silly rules because they can’t understand, nor remember, the fast-talking disclaimers and few people have eyesight strong enough to read the small print at the bottom of ads.
Disclaimers Online puts that information on the web, so when dealers run an advertisement that requires written disclaimers, dealers show the Disclaimers Online logo and consumers can go there to read the fine print of the offer. In fact, doing it this way gives consumers more information than is often included at the bottom of the actual ads.
Hines describes what prompted him to develop the service and why it is important for business owners to tap into this resource. He explains why auto dealers are using the service and why he feels it is a good fit for the RV industry, too.
It’s beneficial that the disclaimers are archived. So, if a promotion changes from one month to another, dealers are protected by being able to show that the terms of May’s offer were indeed different from the terms of June’s offer.
The disclosures can also be linked back to the dealership, so that people who click on it can be directed to a special landing page pertaining to whatever product or service was being promoted in the ads.
Right now the service is only available to vehicle dealers, but Disclaimers Online will be expanding the service to include finance companies, too, and RV lenders can tap into the service soon.
For more information, visit www.disclaimersonline.com