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Podcast 131: Brian Schaeffer with TACO

Podcast 131: Brian Schaeffer with TACO

Episode 131 starts with a brief pitch of support for the RV Industry Association to recognize retiring podcasters John and Kathy Huggins, who founded Living the RV Dream, to receive the association’s 2016 Distinguished Achievement in RV Journalism Award.

This week’s guest is Brian Schaeffer, who is the president of the Texas Association of Campground Owners as well as the president of Texas Advertising and AGS, a company that produces guest guides for campgrounds nationwide. He also leads TXAD Internet, a firm that develops websites and assists RV businesses with search engine optimization.

Schaeffer explores the concept of yield management and how it can help campground owners better manage supply and demand to make more consistent revenue year round. He suggests that campgrounds look at each site and it amenities — be it shade, large space, patio, probability of noise, etc. – and then set pricing for that site accordingly.

Schafer also talks about the trend that campgrounds are selling out more RV sites to monthly guests and what the best inventory ratios may be.

He addresses new legislation prohibiting discrimination based on a criminal record, and explains why campgrounds are being scrutinized by the U.S. Department of Housing and Urban Development.

Finally, he explores the trend in which private campgrounds are being sold to real estate investment trusts and what it could mean for the outdoor hospitality industry.

For more information on the Texas Association of Campground Owners, visit tacomembers.com.

For more information on Texas Advertising, visit www.texasadvertising.net.

For information on AGS guest guides, visit www.agspub.com.

For information on TXAD Internet, visit txadinternet.com.

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report and can be reached at greg@rvdailyreport.com.

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