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Podcast 131: Brian Schaeffer with TACO

Podcast 131: Brian Schaeffer with TACO

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Episode 131 starts with a brief pitch of support for the RV Industry Association to recognize retiring podcasters John and Kathy Huggins, who founded Living the RV Dream, to receive the association’s 2016 Distinguished Achievement in RV Journalism Award.

This week’s guest is Brian Schaeffer, who is the president of the Texas Association of Campground Owners as well as the president of Texas Advertising and AGS, a company that produces guest guides for campgrounds nationwide. He also leads TXAD Internet, a firm that develops websites and assists RV businesses with search engine optimization.

Schaeffer explores the concept of yield management and how it can help campground owners better manage supply and demand to make more consistent revenue year round. He suggests that campgrounds look at each site and it amenities — be it shade, large space, patio, probability of noise, etc. – and then set pricing for that site accordingly.

Schafer also talks about the trend that campgrounds are selling out more RV sites to monthly guests and what the best inventory ratios may be.

He addresses new legislation prohibiting discrimination based on a criminal record, and explains why campgrounds are being scrutinized by the U.S. Department of Housing and Urban Development.

Finally, he explores the trend in which private campgrounds are being sold to real estate investment trusts and what it could mean for the outdoor hospitality industry.

For more information on the Texas Association of Campground Owners, visit

For more information on Texas Advertising, visit

For information on AGS guest guides, visit

For information on TXAD Internet, visit

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About Greg Gerber

Greg Gerber is the editor and founder of RV Daily Report. A native of Madison, Wis., he moved to Phoenix in 2009 to escape the endless winters and wicked humidity of the six-week "summer" season. He's a DODO -- Dad of Daughter's Only -- who would crawl across the desert on his hands and knees for an In-N-Out Double Double. He has visited every state except Hawaii and is anxiously waiting for some RV company to host a conference in the Aloha State.

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