LUBBOCK, Texas — The Recreational Dealer Cooperative Association/Priority RV Network announced it has added Pharr RV’s in Lubbock, Texas, to the RV dealership cooperative.
Founded in 1969 by Harold and Janelle Pharr, Pharr’s RV is a locally and family-owned RV dealership. Harold and Janelle started with just three Silver Streak travel trailers. The dealership has grown to 25 acres with more than 250 RV’s in inventory. Today, the dealership is managed by Jerry Pharr, Jacky Pharr and Mike Hymer.
“I just returned from Lubbock. Lubbock is known for three things: Texas Tech University, the late Buddy Holly and Pharr RV’s. They are the crown jewel of RV dealerships in west Texas,” said Corey Ruzicka, executive director of the Priority RV Network.
The network boasts a record 119 dealerships nationwide. With its reciprocal service agreement with Canada’s RV Care Network of 61 dealerships, Priority and RV Care networks boast of “North American’s Largest Network for Customer Emergency Service.”
“We’re honored Priority RV Network has asked us to join them. They have tremendous programs, outstanding dealers and our employees and customers are excited to represent Priority RV in west Texas,” said Mike Hymer.
Mike Regan, president of Priority RV Network and Crestview RV in Georgetown and Buda, TX added: “It’s great to see another fellow Texan joining Priority. We’re having a record year in sales for both our dealers and our supplier partners. It’s a win-win for everyone. Pharr RV’s is a tremendous addition to our group.”
The Priority RV Network provides innovative, convenient, value driven programs to an exclusive nationwide dealer network creating a competitive advantage for its members while providing value to their
customers. The Priority RV Network is run by a seven-member dealer board of directors.
Along with Regan, the seven member board of directors consists of: Michael Peay, president of Holiday World of Alvarado, Dallas, Katy, League City and Willis, TX and Las Cruces, NM; Mark Bretz, president of Bretz RV & Marine; Greg Lala, president of the Dixie RV Superstores, Brian Wilkins, president of Wilkins RV, Steve Richardson, president of Richardson’s RV Centers; and Andy Heck, president of Alpin Haus.
The Network still has a couple of open markets. If you are an RV dealer who sells and services RVs and would like to join the Priority RV Network, please contact Corey Ruzicka at
firstname.lastname@example.org. Likewise, if you are a supplier and would like to increase your dealer sales in 2018, please contact Corey Ruzicka.