SALT LAKE CITY, Utah —Airstream introduced its next adventure yesterday evening at a private media reception at Outdoor Retailer Winter Market: its first partnership with Pendleton Woolen Mills to create the Limited Edition 2016 Pendleton National Park Foundation Airstream travel trailer.
Inspired by a mutual love for the great outdoors and made in the USA craftsmanship, these two American brands have joined together to pay tribute to the nation’s parks, a release from the organizations stated.
“Airstream founder Wally Byam was an innovator and a lover of the outdoors, who believed in an enduring promise of adventure, new experiences and faraway lands,” said Airstream CEO Bob Wheeler. “That same spirit is a cornerstone of the Pendleton brand, and together we are celebrating our national parks.”
Also at Outdoor Retailer, Pendleton announces new National Park Collection products inspired by the national parks in apparel, accessories and for the home – several of which are featured in the new Airstream limited edition trailer.
“In 1916, Pendleton debuted the first National Park Blanket in Glacier Stripe, that same year the National Park Service was born. The parks have remained an important part of our heritage ever since,” said Pendleton vice president of global sales, Bob Christnacht. “We now have ten featured parks highlighted in our blanket collection that honor these great American treasures.”
Each of the 100 Airstream trailers includes features that enhance the outdoor adventure experience, such as a rear sport hatch for immersive views and easy loading/unloading of oversized equipment such as bikes or kayaks; roomy living spaces and lodge-like aesthetics; and park-inspired Pendleton décor and accessories, the release stated. The 28-foot trailer can sleep six people, and its queen size bed comes with Pendleton bedding.
“As we kick off the next century of the National Park Service’s critical work, we couldn’t be more pleased to have two of America’s most iconic outdoor brands join together to not only help us celebrate, but also help us preserve this country’s magnificent landscapes, rich history, and cultural treasures for generations to come,” said Susan Newton, vice president of grants and programs for the National Park Foundation.
The partnership between Airstream and Pendleton will be supported with marketing campaigns by both brands. The Pendleton Airstream has an MSRP of $114,600, and is now available at dealers nationwide.
For more information about the National Park Service Centennial and the Find Your Park/Encuentra Tu Parque movement, visit FindYourPark.com.
SOURCE: Airstream press release