ATLANTA — Every year NTP-Stag kicks off a new round of PRO education seminars at its annual trade show – The Expo.
The show will be hosted in New Orleans, Jan. 19 and 20 with RV University occurring on the first day of the event. The PRO (professional retail operation) business development workshops are a key feature of RV University which will also host product and technical training from more than 20 suppliers.
Ongoing training is essential for keeping businesses running efficiently and employees operating at the top of their game. For the past six years PRO has been providing live training and webinars on a wide range of retail focused topics including store readiness, merchandising, e-commerce, selling and customer relationship management.
The 2016 line-up is geared to address key industry and retailing hot-spots. Attendees will be able to choose their tracks from a curriculum that includes merchandising, selling and customer engagement.
The presenters are leaders in their respective fields and promise to deliver content and ideas that are relevant to RV businesses and that can be applied for immediate operational improvement, the release noted.
RV University is sponsored by Valterra and the 2016 PRO education series is sponsored by Adco, AP Products, Barker Manufacturing, Arterra Distritribution, Dicor Corporation, Go Power Carmanah, Progressive Dynamics, RV Designer, Technology Research Corporation, Winegard and Westland Sales.
Bio: Reed has worked with and trained in hundreds of auto and RV dealerships, as well as major dealer groups, across the United States, Canada and the United Kingdom, to increase their profits in fixed operations and improve their customer service index (CSI).
He has conducted numerous workshops for NADA 20 Groups, dealer associations, OEMs, Fixed Ops magazine conference and others. Reed has been published in AutoDealer Monthly, AutoSuccess, Fixed Ops, Dealer, RV Executive and RVPRO magazines, as well as having appeared on CBT News.
Topic: Essential Selling Techniques to Maximize Service Profits
Description: This class will emphasize training on the entire retail sales process, from initial customer communication through product/service presentation and final delivery. He will discuss effective customer communication: reactive vs. proactive; expert phone sales techniques; features/benefits of aftermarket products; increasing parts and labor sales.
RICH KIZER AND GEORGANNE BENDER
Bio: Rich Kizer and Georganne Bender are professional speakers, authors and consultants whose client list reads like a “Who’s Who” in business, the release explained. Kizer and Bender are contributors to MSNBC’s television show, Your Business.
They made Meetings & Conventions magazine’s list of meeting planners favorite keynote speakers; they’ve been named two of retailing’s most influential people, and are listed among the Top 50 retail influencers, and the Top 40 omnichannel retail influencers.
Their Retail Adventures blog was named the top retail blog by PR Newswire Media. Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion, and everything retail, the release explained. They are widely referred to as consumer anthropologists because they stalk and study that most elusive of mammals: today’s consumer.
Topic: Creating Store Layouts that Sell, Sell, Sell!
Description: One of the most challenging aspects of retailing is choosing the layout that’s right for a store’s unique configuration, another is to combine it with eye-appealing displays that pull customers in and convince them to buy. This presentation offers up ideas and advice dealers can take to the bank, the release noted.
From the parking lot to the back door, and every space in-between, professional store planners Kizer and Bender will take participants through every aspect of store design. People will learn the latest in store layout, visual merchandising, and tricks of the trade to increase their “shelf esteem” – and store sales.
Bio: As a professional presenter, Murphy is dynamic, fun, humorous and offers programs that include participation and interaction, Stag noted. She is a best-selling author for Dearborn Financial Publishing, an accomplished columnist, online television producer, and business e-communication consultant.
She is a published author of five books, including her most recent book with Donald Trump. She has been a featured expert on ABC, NBC, CNBC and multiple online radio broadcasting networks. As a consultant to three major associations, and chief information officer for U. S. Learning in Memphis, Murphy understands the critical need to interface online communication strategies that position her clients as the “celebrity authority” in their chosen space, the release explained.
Topic: Connect Online and Convert Offline – Engagement, Connection and Conversion
Description: Today’s business professionals are often challenged with the overwhelming choices and options needed to navigate the ever changing communication demands to connect with their clients, customers and prospects. It takes more than a brand, and more than customized service.
What it really takes is developing authentic and relevant communication designed to resonate in value through the eyes of the customer. This program cuts through the hype and offers simple steps designed to attract, engage and convert online and offline leads into solid relationships using strategies that build customer loyalty, and repeat business, the release explained.
SOURCE: NTP-Stag press release