FAIRFAX, Va. — The F&I track at the RV Dealers International Convention/Expo will provide a variety of sessions to help dealers provide outstanding customer service to today’s millennial buyers, while understanding the importance of ethics and customer satisfaction. The convention is set for Nov. 6-10th at Bally’s in Las Vegas, Nevada.
Paul Sheldon of Protective Asset Protection, will present two topical workshops at this year’s convention:
“Menus for Millennials: How to Increase Product Sales with Today’s Customer” is scheduled for Nov. 8 from 9 to 10 a.m., and again on Thursday from 3:15 to 4:15 p.m. In this seminar, attendees will discover the keys to successfully selling F&I products to well-informed, highly-connected customers.
Sheldon will also offer “Creative Tweets Can’t Replace Exceptional Customer Service” on November 9 from 4:30 to 5:30 p.m. witter, Instagram, and Facebook are all great tools for bringing customers into the dealership. However, personal relationships are still important and the level of customer service will determine conversion rates, profitability, and repeat and referral business. This seminar will teach the three most important things that make the difference between customers buying and customers leaving.
Sheldon began his career in retail sales and was recruited into the F&I services business. During that time, he became a training partner with J.D. Power and Associates, working with dealers and manufacturers to help improve CSI scores and profitability. His customer-focused selling, high-value F&I, and customer service excellence courses have helped dealers grow in sales, profitability, employee and customer retention.
The RV Dealers International Convention/Expo is sponsored by RVDA–The National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center and each year the convention committee focuses on featuring new presenters like Ken Barnes, Myril Shaw, Adam Lafurgey, Brian Barlow and Scott Meyer to keep the content relevant and fresh for dealers.
The convention will also feature an expo of the RV industry’s top companies offering products and services to help dealers improve profitability. Companies interested in partnership and sponsorship opportunities and exhibitor information can contact Julie Newhouse at (703) 364-5518 or send an e-mail to firstname.lastname@example.org.
Visit www.rvda.org/convention for regular updates as the convention approaches.
Source: RV Dealers International Convention/Expo press release