NEW YORK — North 6th Agency (N6A), an award-winning brand communications and social media agency based in New York and Toronto, has been named the social media agency of record (AOR) for American Guardian Warranty Services Inc. (AGWS), part of the American Guardian Group of Companies.
American Guardian offers a full suite of F&I products that provide excellent coverage and value, and allow for higher profitability for dealerships. Extended service contracts, appearance protection, warranty protection, and tire and wheel coverage are just some of the products that American Guardian offers. Reinsurance, capital advance, and e-rating for products help dealers to be more profitable and productive.
“Over the past 19 years, AGWS has become one of the most trusted and service-focused vehicle service contract providers in the automotive, RV, powersports, marine, and commercial trucking markets,” said Matt Rizzetta, president and CEO of N6A. “We’re excited to take their social media presence and online brand reputation to the next level.”
N6A will be tasked with developing custom strategies across all targeted social media and online community channels for AGWS, as well as daily content development, engagement outreach, social media reporting services and online branding support. The account will be serviced out of the N6A Toronto office, which serves as the main hub for N6A’s social media service program following N6A’s acquisition of leading Toronto-based social media agency Atlas Communications earlier this year.
“We wanted to find an agency that had expertise and a forward-thinking approach to social media and online brand management across all of today’s most influential B2B and consumer-facing online channels,” said Jon A. Anderson, senior vice president of Sales & Marketing at American Guardian. “We believe that N6A’s capabilities are first-class in this regard, and will be scalable as our needs evolve beyond social media and into earned media.”
N6A has been recognized by Forbes for its unique customer service approach and data-driven commitment to generating results for clients. Most recently, N6A was named by O’Dwyer’s as the No. 1 Fastest-Growing Firm in the United States in its revenue category, as well as the New York Observer Power Agency List, and as one of the “coolest spaces at the hottest PR firms.”
Source: American Guardian Warranty Services Inc. press release