ST. PETERSBURG, Florida — The North American Trailer Dealers Association (NATDA) announces the dealer education lineup for the 2017 NATDA Trade Show & Convention being held in Indianapolis on September 7-9.
“Dealer education is of massive importance to our association and community,” said Jesse Battle, NATDA executive director. “We wanted to kick off our program with some incredible education seminars.
“This is a great opportunity for our dealers to not only gain valuable expertise, but also get an introduction to some of our educational partners,” Battle continues.
Below is a brief overview of the free dealer education slated for September 7 between 1:30 p.m. and 5 p.m.
Churning out a high-performance service department
Join Bob Clements, president, author and keynote speaker, Bob Clements International as he explains what dealers can do to improve profitability in their service departments. Some of the topics include basic shop processes, compensation programs, and the roles and responsibilities of shop staff.
Three ways improving your experience value increases your parts sales
Is your parts department creating the income it should? Clements will walk attendees through three ways to increase parts sales today and add precious dollars to the bottom line by increasing the value of the customer’s experience.
Leveraging three marketing trends to increase your dealership’s revenue
Kent Lewis, president and founder, Anvil Media, will outline three digital trends that can be leveraged to increase a dealership’s revenue. Lewis will provide actionable steps for amping up your website, social media and search engine presence to create immediate revenue impact for your dealership.
How to stake your claim among bigger dealer competition
In this session, Clements will share the secrets to taking on the Goliaths in the trailer industry and he will show you what you need to do to notch your sling.
Register for the 2017 NATDA Trade Show & Convention at NATDA.