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Millennials hit the road in new generation of RVs

Millennials hit the road in new generation of RVs

UNITED STATES — This fall, one of the hottest things in outdoor gear wasn’t a new drone or motorized skateboard. The tech tastemakers—from Outside Magazine to Gear Patrol—collectively drooled over a recreational vehicle. That’s right, an “RV” —specifically the Airstream Basecamp, a $35,000 teardrop of aluminum that can be towed behind a Subaru, Bloomberg Pursuits reported.

The aerodynamic, riveted pod comes with one massive panoramic window, solar power, Italian cabinetry, and a Bose Bluetooth speaker system. It’s an RV made for Instagram, not cousin Eddie, and it’s been in high demand since hitting dealerships in September.

“It’s really kind of an online phenomenon,” said Bob Martin, chief executive of Airstream parent Thor Industries. “Our social media hits have been incredible.”

To continue reading this article from Bloomberg Pursuits, click here.

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About Darian Armer

Darian Armer is the assistant editor for RV Daily Report. She lives in Billings, Montana, where she enjoys spending time with her husband and three stepchildren. Introduced to the RV industry in 2012, she is happy to be writing for one of the greatest industries around.

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