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Mercedes rolls out luxury pickup truck

Mercedes rolls out luxury pickup truck
(Photo courtesy of Mercedes-Benz)

STUTTGART, Germany — Mercedes-Benz is stretching its refined image with its first ever pickup truck, betting that upscale car buyers are ready for an open-bed hauler with leather seats, oak trim and Autobahn handling, Bloomberg reported.

The X-Class, priced starting at 37,300 euros ($43,200) in Germany, will reach dealerships in the brand’s home country starting in November and then be rolled out to South Africa, Australia and New Zealand in 2018 and Latin America the following year.

The Mercedes model will be available initially with two diesel options as well as a gasoline engine. The top-of-the-line V6 diesel will be available as of mid-2018.

The full story is available at Bloomberg.

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

One comment

  1. How about a pickup-sized UNI-MOG for utility instead of luxury?

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