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Marine retailers group endorses AGWS warranty

Marine retailers group endorses AGWS warranty

MINNEAPOLIS — Extended service agreements are a win-win for dealers. They not only allow the dealership to better service its customers by offering additional protection on their new and pre-owned boat and engine purchases, but these agreements also can generate a significant revenue stream by contributing directly to the business’ bottom line, American Guardian Warranty Service announced today.

The Marine Retailers Association of the Americas (MRAA) has partnered with and exclusively endorses American Guardian Warranty Services and the Compass Marine Extended Service Agreement program, both for MRAA members and certified dealers.

“This new MRAA Rewards benefit we’re offering through AGWS and Compass Marine is a superb value for our members,” said Sonja Moseley, MRAA director of benefits. “Not only does it address the all-important customer service aspect that agreements such as these help bolster at the retail level; but at the same time dealers are better addressing customers’ needs with added coverages, they’re also adding to the dealership’s bank account.

“Rebates dealerships receive on the sale of Compass Marine extended service agreements help generate additional income that can be reinvested back into the business,” she added. “Plus, with the way the rebate program is structured, it rewards MRAA members who also are marine industry certified dealerships with the best rebate returns.”

Compass Marine is administered by AGWS and offers extended service agreements on both new and pre-owned boats. Customers’ new boats are eligible for five- or six-year extended coverage agreements, while pre-owned units up to 10 model years old (currently 2003 models) can receive up to three years of coverage.

“These are the internal engine components and are very expensive to fix,” explained Kurt Harbeke, AGWS national sales manager. “With coverage through Compass Marine, dealership customers can potentially save thousands of dollars on future repairs and associated labor costs.”

Compass Marine quotes and contracts are generated in a single data entry, which simplifies work for dealership sales and/or finance and insurance department personnel, reducing the cumbersome and time-consuming paperwork that was formerly completed by hand, he noted Compass Marine provides a virtually paperless process from start to finish; dealers are paid their rebates at the end of each month, and an invoice can be automatically generated through the dealership’s existing dealer management software (DMS) and sent directly to AGWS for payment.

For more information about the Compass Marine product and MRAA membership or to join, contact MRAA Membership Coordinator Hannah Muerhoff at 763.333.2420 or hannah@mraa.com.

SOURCE: American Guardian Warranty Service press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report and can be reached at greg@rvdailyreport.com.

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