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Luverne achieves SEMA platinum status

Luverne achieves SEMA platinum status

BRANDON, S.D. — Luverne Truck Equipment, an American manufacturer of truck, SUV and work van accessories since 1963, has achieved platinum status with SEMA Data Co-Op. Platinum is the highest status rating that can be achieved through the data management organization.

With Luverne offering more than 1,300 stock keeping units (SKUs), the company knows how important it is to provide accurate and timely data to customers, the release noted. Being platinum status means Luverne has provided every applicable data field in the SEMA Data Co-Op (SDC) score card.

Platinum data provides nearly 60 PIES (product) fields and ACES (application and fitment) data, making it a complete set of information to build detailed product listings with descriptions, digital assets including images and videos, tariff codes and sales metrics, the company explained. This data makes it easy for retailers to create impressive and informative product listings.

These information-rich product listings allow consumers to gain a full understanding of what they are buying and how it will benefit them, the release noted. According to SDC, end-users of the data are more likely to build listings from platinum suppliers than from suppliers with a lower data status.

“One of Luverne’s goals is to be the best at data distribution in the industry. We look forward to continuing to expand on our relationship with SDC,” said Tim Hau, chief information officer at Luverne.

SOURCE: Luverne press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

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