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Lippert Components appoints new general manager

(March 15, 2012) -- Steve Paul has been hired as the general manager of its growing Mobile Outfitters aftermarket brand. Lippert Components created the Mobile Outfitters in 2011 to focus solely on the aftermarket, by servicing dealers and distributors, as well as introducing new and innovative products.

GOSHEN, Ind. — Lippert Components, Inc. announced today that Steve Paul has been hired as the general manager of its growing Mobile Outfitters aftermarket brand.

Lippert Components created the Mobile Outfitters in 2011 to focus solely on the aftermarket, by servicing dealers and distributors, as well as introducing new and innovative products.

“We are excited to have Steve onboard here,” said Jason Lippert, CEO of Lippert Components. “Steve brings over 30 years of industry experience to the table and will immediately add value to our Mobile Outfitters brand. In just six short months, Mobile Outfitters has made great strides in breaking into the RV aftermarket. There are many products we supply that are largely absent in the RV aftermarket for which we are seeing a demand. Steve will help us take the next steps, through his leadership and industry knowledge. We can’t wait to see where he can help take the Mobile Outfitters brand.”

Paul came to Lippert Components from Dutchmen where he served in various roles including director of sales and marketing, and director of operations where he oversaw multiple facets of that business. Before that, Paul had several years of RV retail experience.

“I am extremely excited to join the Mobile Outfitters team and Lippert Components,” said Paul. “To be involved in the early stages of an operation that has tremendous potential in the marketplace is an incredible opportunity. The aftermarket for RV parts and accessories continues to grow as customers become more educated and innovations continue to hit the marketplace. Lippert Components certainly has taken a leadership role in innovation in the RV industry, and Mobile Outfitters plans to take that innovation to the next level.”

SOURCE: Lippert Components press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report and can be reached at greg@rvdailyreport.com.

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