CHICAGO — In acquiring Gander Mountain, Camping World is adding 3 million customers who “hunt, fish and camp” to its database. That will open up opportunities to sell RVs or a truck camper, as well as club memberships that provides a discount on fishing or hunting gear, a store credit card, as well as ancillary services such as roadside assistance, SGB Media reported.
Overall, Lemonis said Camping World doesn’t view itself as an RV retailer but “as a data mining company” and one that “focuses on how to control the consumer inside the RV and outdoor leisure space.”
Through its dealerships, service departments, parts and accessories stores and outreach to its call centers, Camping World is aiming to sell and cross-sell its Good Sam offerings. Said Lemonis, “So every transaction that we make and every transaction that we do is generally with the sole purpose of driving that database.”
The full story is available at SGB Media.