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Lemonis to mine Gander Mountain for Good Sam

Lemonis to mine Gander Mountain for Good Sam

CHICAGO — In acquiring Gander Mountain, Camping World is adding 3 million customers who “hunt, fish and camp” to its database. That will open up opportunities to sell RVs or a truck camper, as well as club memberships that provides a discount on fishing or hunting gear, a store credit card, as well as ancillary services such as roadside assistance, SGB Media reported.

Overall, Lemonis said Camping World doesn’t view itself as an RV retailer but “as a data mining company” and one that “focuses on how to control the consumer inside the RV and outdoor leisure space.”

Through its dealerships, service departments, parts and accessories stores and outreach to its call centers, Camping World is aiming to sell and cross-sell its Good  Sam offerings. Said Lemonis, “So every transaction that we make and every transaction that we do is generally with the sole purpose of driving that database.”

The full story is available at SGB Media.

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report and can be reached at greg@rvdailyreport.com.

3 comments

  1. Shame on camping world !

  2. The ONLY action that makes a business prosper is keeping customers happy. I find myself wondering if Lemonis’ focus on data is in the customers’ interest? I guess time will tell.

  3. Wouldn’t it be nice if every transaction that Good Sam makes or does was to make the customer
    happy and want to return?

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