LINCOLNSHIRE, Ill. — In an email sent to members of the Good Sam Club yesterday, Camping World CEO promised them special offers through his recently acquired Overton’s boating and Gander Mountain outdoor specialty stores.
“As Good Sam Club members, you have always been loyal to Camping World and Good Sam. In return, I have always worked to repay this loyalty with exclusive discounts, special offers and services to you,” Lemonis wrote.
“As you may have heard, Camping World has announced the planned acquisition of certain assets of Gander Mountain Company and Overton’s,” he added. “Gander Mountain and Overton’s offer a full range of hunting, fishing, camping, boating and other outdoor recreation products and services. I truly feel that they are a perfect compliment to the outdoor lifestyle we currently serve through Camping World and Good Sam.
“So, why is this important to you as a Good Sam club member?” he asked. “As a reward for your loyalty, it is my intention to provide you special offers and exclusive savings through Overton’s boating and Gander Mountain outdoor specialty stores and online sites. This new benefit will be rolled into your Good Sam Club membership — at no additional cost to you.
“We expect to be operating the Gander Mountain and Overton’s online business within the next 60 days,” he predicted. “Before we take over the operations at the retail stores, Gander Mountain will have liquidating agents selling through the existing Gander Mountain inventory, which will allow us to commence operations with a fresh assortment of inventory.
“The timing of the introduction of the new benefits and services will be communicated to you in the coming weeks; but safe to say we will strive to get this up and running as soon as possible. Your benefit as a Good Sam member will become effective once we commence operations,” said Lemonis, who promised more details to be released soon.
SOURCE: Camping World bulletin