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Lebryk becomes Airxcel marketing director

WICHITA, Kansas — Airxcel today announced the promotion of Larry Lebryk to the position of director of marketing.

He will lead and manage the marketing activities for all Airxcel RV brands, including Coleman-Mach Air Conditioners, MaxxAir RV Ventilation Solutions, Suburban RV heating, water heating and cooking appliances, as well as MCD Innovations, Dicor Products, United Shade, Vixen Composites and Seal Design.

Larry Lebryk
Larry Lebryk

“Larry’s performed an outstanding job as director of marketing for the Dicor Corporation, helping it become a recognized leader in both OEM and aftermarket RV sales. I’m sure that Larry will apply that expertise to all of the Airxcel RV companies,” said Rob Leach, president of Airxcel RV Products Division.

Art Klee, president of Airxcel Suburban Division added, “Larry will oversee the development of strategic market plans for all Airxcel RV Companies, as well as coordinating the scores of conferences, rallies and trade events we attend. Airxcel has a strong reputation for providing high-quality products and Larry will ensure that our branding, advertising, web presence – essentially all forms of communication we provide – reflect the same quality our products offer and our customers expect.”

“Larry’s history and expertise with Brand Management will serve all Airxcel Companies well on current projects and future marketing campaigns,” said Gregg Fore, president of Dicor Corporation. “Brand management under Larry’s guidance will become more important as we execute strategic initiatives.”

SOURCE: Airxcel press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

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