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Lance creates new marketing library for dealers

Lance creates new marketing library for dealers

LANCASTER, Calif. — Lance Camper Manufacturing today announced another key enhancement in a series of recent additions to its dealer communication portal, known as the Lance Dealer Network (LDN).

Building on a good foundation, Lance has redesigned the user interface (UI) of the marketing section in order to make it easier for their dealers and marketing partners to locate and download assets at no charge.

“Essentially anything that we produce in the development of our marketing materials is now available online,” said Bob Rogers, director of marketing. “This includes all still images of product interiors, exteriors, key features and floorplans; as well as lifestyle videos, logos, showroom posters and complete point of purchase kits.”

Images are made available in both low and high resolution to accommodate any need from the internet to print.

SOURCE: Lance Camper Manufacturing press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

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