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Lance Camper celebrates 50th anniversary

Lance Camper celebrates 50th anniversary

LANCASTER, Calif. — Lance Camper Manufacturing Corporation officially celebrates its 50th anniversary with the release of its 2015 models. Thanks to their valued dealer and supplier partners and a lot of plain old-fashioned hard work and willingness to work together to solve the daily challenges, Lance has become synonymous with quality and innovation, the company noted in a press release.

“Since 1965, Lance Campers has provided the highest quality and most innovative truck campers possible. From our beginning in North Hollywood, Calif., and the first cab over model, and with moves to larger facilities to accommodate our growth — first to Pacoima, Calif., and to our current state of the art facility in Lancaster — our goal is and remains the same, to build the highest quality product possible,” said Jack Cole, president and CEO.

“Although Lance has always been known as the leader in truck camper manufacturing, since the introduction of ultra-light travel trailers in 2009, our trailers have become the fastest selling models in the $20,000 to $30,00 price range, enjoying 53 percent growth in the first quarter of this year,” he added. “With the introduction of the all new toy haulers, we have demonstrated the ability to adjust to consumer demand and market conditions, while staying true to our brand, true to our customers and committed to our dealer business partners.”

Bob Rogers, director of marketing, said the company is also very proud to have earned its 12th RV Dealers Association DSI Quality Circle Award at the National RV Trade Show in Louisville, Ky. The firm also received RVDA’s Sue Caldwell Memorial Award for outstanding achievement in membership recruitment for adding members to RVDA’s membership ranks during 2013.

“We are working very hard to earn our 13th DSI Quality Circle Award this year,” said Rogers.

To help celebrate its 50th anniversary, Lance has designed a special product logo to commemorate the occasion with the 2015 models, reminding everyone what a milestone this is, and how special it is to share this golden year with other great brands like the Ford Mustang, the Indy 500, G.I. Joe, the Rolling Stones, Arby’s, Sea World, the Porsche 911, Lucky Charms cereal, Jeopardy, the Beatles, Sports Illustrated Swim Suit Edition,
New York’s Lincoln Center and the Dodge Hemi.

“We celebrate not ourselves with this milestone anniversary; rather, we celebrate our relationships and this industry that has been so very good to so many,” said Cole. “It will be a year long celebration of looking back as well as looking forward, revising policies and procedures, refining what is working well and innovating to stay ahead of the competition. What we hope will be obvious throughout is how one thing has never changed — our dedication to providing our customers the best built RVs in the business.”

As the economy continues to show steady growth with all key indicators moving in a positive direction, the Lance Team is more experienced and stronger than ever, with technological capabilities that will keep us ahead of the competition, Cole added.

A brief list of benefits Lance and their business partners enjoy includes:

 

  • 50-year record of profitable success
  • Advanced CNC based manufacturing facility
  • Fast selling ultra light travel trailers
  • Industry leading co-op programs with digital emphasis
  • Brand image known for industry leading quality and innovation
  • 12 years of earning the DSI Quality Circle Award
  • Large protected dealer territories
  • Three profitable product segments now available
  • Industry leading order fulfillment and on time delivery

“I’d like to thank our customers, dealers and business partners for their past and continued support, and the confidence you continue to place in us each year. With great affection, everyone here at Lance wishes you the best of everything in 2014 as we continue to work help our customers ‘Discover The Lance Difference,’” said Cole.

For more information, visit www.lancecamper.com.

SOURCE: Lance Camper press release

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About Greg Gerber

Greg Gerber is the editor and founder of RV Daily Report. A native of Madison, Wis., he moved to Phoenix in 2009 to escape the endless winters and wicked humidity of the six-week "summer" season. He's a DODO -- Dad of Daughter's Only -- who would crawl across the desert on his hands and knees for an In-N-Out Double Double. He has visited every state except Hawaii and is anxiously waiting for some RV company to host a conference in the Aloha State.

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