FORT WORTH, Texas — Regency RV, builders of luxury motorhomes, a division of Wayne Davis Auto Group, has added four La Mesa RV locations in Florida to its exclusive roster of dealers selling the luxury Xalta Class B motorhome. The coaches are built on the Mercedes-Benz Sprinter chassis in Fort Worth, Texas.
Dymon Farrer, national sales manager for the company, said that La Mesa is a perfect fit in the Florida market.
“When it comes to Regency RV dealers, La Mesa is the perfect venue for our 2018 Regency Xalta motorhomes,” said Regency RV’s Dymon Farrer. “I am very proud to report that with the addition of the Florida market, we are now are in all La Mesa dealerships coast-to-coast. Our goal is to become one of the best-and we share this passion for excellence with La Mesa.”
“Regency is a good company, good people, with a good product,” said Jason Kimbrell, principal of La Mesa RV. “They have a long history of success in van and truck conversions. I went to visit the plant before we signed up and met the owner, Wayne Davis, who is a legend in the classic car restoration business. We were also impressed that they have a lot of long-term employees, which we also value at our own company.”
Kimbrell liked the craftsmanship he experienced at Regency’s Fort Worth facility. “There are a lot of people on the line that learned their craft from restoring classic cars,” he said. “We like Regency’s high-quality woodworking, upholstery, and some of the innovative details — like how they are refinishing the Mercedes dash and steering wheel.”
La Mesa, was founded in 1972 with a single RV dealership in La Mesa, California, a suburb of San Diego. According to Kimbrell, since its start, the dealership made a point of treating customers like family and striving to make the RV purchase experience enjoyable. Today
La Mesa RV Center is headquartered in San Diego and operates RV dealerships in California, Arizona, New Mexico, and Florida.
Kimbrell knows the specific buyer for the new Regency Xalta product. “Regency is a premium brand so we believe it’s going to appeal to the luxury buyer,” he said. “There are three distinct niches in the Sprinter Class B market. You’ve got your entry-level price point buyer, your technology buyer and your luxury, prestige buyer, which is the Airstream, and we believe is also the Regency buyer. Regency is well-positioned to compete in that space where the customer is willing to pay more for a higher quality coach.”
SOURCE: La Mesa RV press release