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Jumpstart issues monthly Path to Purchase Report

Jumpstart issues monthly Path to Purchase Report

SAN FRANCISCO, Calif. – Jumpstart Automotive Media released its monthly share of shopper interest data. The report reveals that shoppers have recently shown more interest in segments such as Luxury Sport, Coupe, Luxury Sport Sedan and Large SUVs.

Between July and August, shopper interest in the Luxury Sport segment grew 28 percent; the Coupe segment grew 15 percent; Luxury Sport Sedan grew 14 percent; and the Large SUV segment grew 12 percent. So far this year, shopper interest in the Alternative Fuel category has grown by 40 percent; and the SubCompact SUV/CUV segment has grown by 34 percent.

Luxury Sport vehicles such as the Jaguar F-Type have seen shopper interest grow by 51 percent so far this year, while interest in the BMW Z4 has grown 28 percent on the year. For Coupes, interest in the Toyota 86 saw a 44 percent increase between July and August. In fact, Toyota has not led the Coupe segment since its Scion FR-S model led all interest in Coupes in Q1 of 2016.

“This is the second straight month where Toyota has been a headliner in shopper interest for its vehicles in certain categories, with its C-HR Subcompact Crossover making the largest jump in interest for its segment in June,” said Colin Thomas, senior analyst of strategic insights for Jumpstart. “The brand has done a remarkable job with vehicles recently, tapping into key performance and design attributes that shoppers are seeking today.”

For the Large SUV segment, interest for the Chevrolet Tahoe grew 26 percent from July to August, and interest in the Ford Expedition has grown 44 percent so far this year.

Source: Jumpstart Automotive Media press release


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About Ronnie Garrett

Ronnie Garrett is the editor in chief of RV Daily Report. She's been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and now the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year.

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