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Jayco launches Jay Smart ultra-lightweight trailer

(Feb. 18, 2014) -- "Dealers from all over the globe were excited at the prospect of Jayco producing such a modernized, easy-to-tow and lightweight travel trailer," said Jacobs. "With the knowledge and experience we’ve gained from building this new family of lightweight products, we’re confident our dealers will gain an even stronger competitive advantage."

MIDDLEBURY, Ind. - Jayco, Inc. approved the launch of its new Jay Smart, a line of Euro-styled, ultra-lightweight RVs. The new line of towables is slated to be built on Jayco’s campus in Middlebury, Ind.

Jayco displayed a prototype of the Jay Smart during the 2013 Louisville RV Show. The reaction was overwhelmingly positive by those who explored the revolutionary product, said Jim Jacobs, chief operating officer.

“Dealers from all over the globe were excited at the prospect of Jayco producing such a modernized, easy-to-tow and lightweight travel trailer,” he added. “With the knowledge and experience we’ve gained from building this new family of lightweight products, we’re confident our dealers will gain an even stronger competitive advantage in the marketplace.

“It wouldn’t surprise me if along the way we find ways of incorporating some of the design and engineering elements discovered in building the Jay Smart into our other product offerings,” said Jacobs.

Formal introduction of the Jay Smart will occur at Jayco’s annual Homecoming event taking place in San Antonio, Texas the week of June 23.

Initial offerings of the Jay Smart will include four floorplans in 19, 22 and two 26-foot lengths. Each unit will be built with the same streamlined, contemporary look highlighted during the RV industry’s largest trade show of the year.

Brian Donat, an industry veteran, will remain active as a product design consultant for the Jay Smart. Donat’s knowledge of the European marketplace is a valuable asset and contributed greatly to the positive response from the dealer network, said Jacobs.

SOURCE: Jayco press release

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About Greg Gerber

Greg Gerber is the editor and founder of RV Daily Report. A native of Madison, Wis., he moved to Phoenix in 2009 to escape the endless winters and wicked humidity of the six-week "summer" season. He's a DODO -- Dad of Daughter's Only -- who would crawl across the desert on his hands and knees for an In-N-Out Double Double. He has visited every state except Hawaii and is anxiously waiting for some RV company to host a conference in the Aloha State.

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