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Holdread to manage Lippert’s business development

ELKHART — Lippert Components announced today the promotion of Caleb Holdread to business development manager within the RV Products Division.

In this position, Holdread will work with LCI RV divisions and product lines to provide LCI products to both new and existing customers. He will primarily focus on customer relations and will work with select accounts to identify products that will enhance the current offerings of LCI customer partners.

“I appreciate this opportunity and look forward to continuing to grow our customer partnerships,” said Holdread. “I’m excited to hone in on key product lines that will be beneficial to our customers and RVers.”

Caleb Holdread
Caleb Holdread

Holdread started at LCI in 2008 in chassis quality control where his keen aptitude for customer care soon after resulted in a transfer to the LCI RV sales team, said Andy Murray, LCI’s vice president of sales for RV products.

In his role as RV chassis components product and sales manager, Holdread focused on product strategy for several chassis components including RV steps, bike racks and other accessories.

“Caleb has shown a real talent for developing meaningful customer relationships and adding value to our customers. One of the many things that has contributed to this is his operational background. He is able to determine customer needs and use his experience to match them with the best fits within our capabilities,” said Murray. “This, combined with his follow through and positive attitude, makes Caleb a great contributor to our sales organization.”

Holdread can be reached at

SOURCE: Lippert Components press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

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