NAPPANNEE, Ind. — According to Gulf Stream Coach and its dealers, the market acceptance of the retro-inspired Vintage Cruiser launched a year ago has been a remarkable success.
“Since its first appearance at the 2015 Elkhart Open House, the Vintage Cruiser has established itself as a extremely fast retail performer that has inspired an intensely loyal and rapidly growing following among owners and other RVers,” said Tim Dennig, national sales manager for the brand.
Dealers have also recognized the retail power of the Vintage Cruiser, and are signing up in droves to snap up territories and units, he added.
“We’ve added 125 new dealers for the Vintage Cruiser in the past 12 months,” said Dennig. “We’re in new markets across the United States and Canada, from Puerto Rico to British Columbia. Fortunately, we’re still looking for dealers to satisfy the retail demand, with a number of good, strong territories available.”
“The 50s retro look of the Vintage Cruiser captures the fun of camping while top quality construction and state-of-art features seal the deal,” said Chad Neff, general manager of American RV, in Grand Rapids, Mich. “Any dealer that has an opportunity to add the Vintage Cruiser would be smart to get on board and cash in on the opportunity.”
“People have an immediate connection to the exterior graphics and overall shape of the Vintage Cruiser, which makes it a great showpiece on sales lots and at RV shows,” said Dennig. “But the real strength of the product is the way it fulfills the real, present-day wants and needs of campers, with laminated sidewalls, a one-piece laminated fiberglass roof, lightweight Azdel composite panels, designer-inspired furnishings, light Roanoke Cherry cabinetry, stainless steel appliances, and a remarkable amount of storage space.
“The fun factor is built right in, too,” he added. “A Vintage Cruiser attracts admirers whenever it pulls into a campground or gas station and is the perfect icebreaker, earning smiles and appreciative looks from fellow travelers from highways to campsites. It’s small and light enough to be easily towed by many family vehicles, yet it’s big enough to offer plenty of headroom, comfortable living space, and the amenities of a full-size RV.”
The initial teal-and-cream color scheme of the September 2015 launch was augmented for the 2016 show season with a crimson-and-cream version. The original release has been expanded to four floor plans from 22 to 25 feet, giving the growing “cult” of Vintage Cruiser fans plenty of clear, colorful, if difficult, choices, the release noted.
For 2017, company will release of the Wood Estate Wagon package, that harkens back to the wood-sided family station wagons of the 1950s and 1960s.
For more information on the entire Vintage Cruiser line, contact Tim Dennig at 574.773.7761, Ext. 5146 or email firstname.lastname@example.org.
SOURCE: Gulf Stream Coach press release