RESTON, Va. – On the heels of the new tailgating ad which kicked off during college football season, Go RVing is now ready for a forward press on the college hardcourt. In partnership with Learfield Sports, the Go RVing logo will be featured on courtside signage for 10 clock minutes during the ESPN prime-time college basketball game Jan. 20 at 8:15 p.m. EST.
The game will pit two SEC rivals against each other as the University of Kentucky Wildcats face off against the University of Florida Gators. Throughout the remainder of the basketball season, Go RVing will receive five minutes of courtside signage during Wildcats home games. These games will boost Go RVing’s visibility – in the 2016/17 season, the Wildcats averaged 26 million viewers/televised home game, the Lakers averaged 14 million.
Saturday’s game is a preview of a yearlong partnership with Learfield Sports including college basketball radio and TV coverage, NCAA’s Coaches vs Cancer Suits & Sneakers program, a country music national campus tour, college tailgating and more. Look for full partnership details soon.
SOURCE: RVIA press release