RESTON, Va. — Go RVing is promoting RV travel and camping at popular LPGA tour stops this spring with RVs displayed on the golf course.
The first event at the JTBC Founders Cup in Phoenix, Ariz., from March 17– 20, featured a Forest River FR3 motorhome provided by Little Dealer, Little Prices of Phoenix. More than 1,260 golf fans toured the unit during the event.
The following weekend (March 24 – 27), a Thor Miramar type A and Winnebago Era type B motorhomes provided by La Mesa RV were showcased at the Kia Classic Tournament in Carlsbad, Calif. Nearly 1,500 consumers walked through these units.
In addition to the RVs available for tours, the Go RVing activations also feature miniature golf, autograph sessions with LPGA tour pros, Go RVing golf towel giveaways, and daily drawings for Avalanche coolers provided by Dometic.
Go RVing will also be on site at the VOA Texas Shootout in Irving, Texas, from April 28 – May 1; the Yokohama LPGA Classic in Prattville, Ala., from May 5 – 8; and the Kingsmill Championship in Williamsburg, Va., from May 19 – 22. In addition to the on-site consumer activation, Go RVing’s partnership with the LPGA also includes commercials on video leaderboards promoting the Go RVing display and Go RVing banner ads on LPGA.com driving visitors to GoRVing.com.
After a trial run with the LPGA last year, Go RVing expanded the promotion to five events this spring. “The LPGA tour stops provide a family-friendly environment to introduce consumers to RV travel and camping,” said James Ashurst, RVIA vice president of communications and advertising. “People who regularly attend these events have children, have higher discretionary income and are likely to be in Go RVing’s target market.”
SOURCE: RVIA press release