BRITISH COLUMBIA, Canada — The newest installment of the Wildhood campaign from Go RVing Canada is now live and shows us the importance of prioritizing these authentic experiences and making meaningful memories with family and friends.
For the launch, Go RVing Canada has a number of initiatives in the market, including a Cineplex buy featuring the 60-second spot. The Cineplex buy allowed the organization to target key demographics across the country, while the marketing coverage helps broaden the conversation around Wildhood.
The cinema plan consisted of two on-screen, 60-second video components with 178 locations participating nationally from March 3-19. That’s a total of 1,671 screens. It will be shown right before the feature movie, for every movie. The total two week Cineplex attendance is estimated at 3.7 million people.
SOURCE: Recreation Vehicle Dealers Association (RVDA) of Canada press release