RESTON, Va. — David Gorin shared with Campground Business InSites an idea to expand Go RVing to Go Camping and creating a campgaign designed to combine them into a single national effort.
Gorin explained, “In recent weeks, a series of meetings and articles have led me to now propose in all seriousness that it is time for the RV manufacturers, dealers and campgrounds to get together and broaden the focus of Go RVing to include camping. Imagine, a Go RVing…..and Camping campaign that stands as the industry’s national brand bringing together all the legs of the industry and wrapping Go RVing and Go Camping America into a single national effort.”
While RV sales have rocketed back to pre-recession levels, extended stay and seasonal camping has continued to capture the interest of Americans across the nation. Gordin noted, this strong consumer interest in this camping style has manifested itself in the RV manufacturing side in a couple of significant ways.
As the strength of seasonal camping hit home with the RV manufacturers, they have responded by creating and marketing the largest travel trailers and 5th wheels as “residential” trailers, seasonal vacation homes, and similar terms focusing on extended stay use in a single location, according to Gordin.
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