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Gen-Y Hitch chosen as SEMA semi-finalist

Gen-Y Hitch chosen as SEMA semi-finalist

BREMEN, Ind. — Gen-Y Hitch has been a company for just six years, and yet, in that time, has amassed eight patents, more than 150 dealers located in 45 states, a distribution network in three countries and the sales success of a much longer tenured organization, the firm reported today

Now, the company can add being chosen as a semi-finalist in the Specialty Equipment Market Association (SEMA) Launchpad competition to that list.

The SEMA Launchpad, according its website, is “the premiere young entrepreneur automotive competition offering innovators, inventors, and entrepreneurs under the age of 40 a platform at the world’s largest B2B gathering, the SEMA Show, to pitch their business to a panel of iconic industry judges at a live event.”

Gen-Y’s proprietary “torsion” hitch is what gained the attention, and Gen-Y Owner Carl Borkholder will be traveling to Las Vegas later this month to tape his 3-minute video for this initial portion of the semifinals.

“I couldn’t be more excited,” said Borkholder. “I know we have an amazing product, but that can be said of many products across the nation. I truly believe that it is the caliber of individual we have working at Gen-Y, and their passion, mixed with our product that has allowed us to be at this level, and I can’t wait to give our customers across the world a chance to vote us into the finals.”

As far as a timeline for the contest goes, here is what SEMA had on its website:

  • Applications due: May 30
  • 15 semi-finalists will be selected: June 1
  • Semi-finalists film 3-minute pitch video at SEMA Exhibitor Summit in Las Vegas: June 19-21
  • Voting Period: July 18 to Sept. 4
  • Finalists (10) will be notified: Sept. 5
  • SEMA Launch Pad Live Event: Oct. 30 at the SEMA Show in Las Vegas

Gen-Y Industries was formed in 2011 by Borkholder, who remains the sole member of this Indiana limited liability company based in the Northern Indiana community of Bremen, Ind. The foundations of Gen-Y Hitch were based upon his involvement in the recreation vehicle industry centered in nearby Elkhart County, as well as his involvement in the ownership and operation of a business which provided commercial tree care services.

For more information on Gen-Y Hitch, contact Jeff Petermann at 574.327.4505 or email

SOURCE: Gen-Y Hitch press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

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