ELKHART, Ind. – Forest River has released a new fully immersive Virtual Reality (VR) video which highlights the versatility and quality of the company’s product catalogue and how the quality and craftsmanship are enjoyed by Forest River customers.
“(Forest River’s) products lend themselves very well in the VR environment as the size and versatility of the vehicles are immediate,” says Joergen Geerds, CEO of Koncept VR. “The RV lifestyle has a special quality to it that you have to experience in person to fully appreciate. By placing someone in a VR video, you can imagine being there on the campsite.”
The video, which first premiered at the 2017 Berkshire Hathaway Shareholders Meeting in Omaha, Neb., was created in partnership with Koncept VR and is best viewed using a virtual reality headset but can also be enjoyed online. At the shareholders meeting, the video, viewed by thousands, was projected in a 30-foot dome and viewed through VR headsets.
According to Ryan Wilgus of the Forest River corporate marketing department, “VR video technology puts the viewers in control of the camera creating an emotional enveloping experience that you can’t get from traditional video. With Forest River’s incredibly diverse product catalog, this is a fantastic way to share our story. Customer satisfaction is our number one priority and this is another example of the investments Forest River continues to make to enhance the customer experience.”
The video can be seen by visiting www.forestriverinc.com/360 or by browsing Forest River’s YouTube Channel.
Source: Forest River press release