DEARBORN, Mich.– Ford Motor Company reported its August 2017 sales results.
Ford will begin its monthly sales call at 10 a.m. ET this morning when Erich Merkle, Ford U.S. sales analyst, will host a conference call for the investment community and news media to discuss the results and related market trends. He will be joined by Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service, and Bryan Bezold, Ford senior Americas economist.
The August report shows that Ford Motor Company’s U.S. sales totaled 209,897 vehicles for August, a decline of 2.1 percent; fleet sales were down 0.2 percent, and August retail sales totaled 164,067 vehicles, down 2.7 percent compared to a year ago.
But Ford F-Series sales totaled 77,007 trucks for August, a 15 percent gain. Demand remains strong for high trim-level super duty trucks, with Lariat, King Ranch and Platinum accounting for 53 percent of retail sales last month. This, together withdemand for Raptor, translates into a $3,400 gain in F-Series average transaction pricing versus 2016, now $45,600 per vehicle.
August marked the start of sales for the new 2018 Ford F-150. Initial sales are strong for high series trucks.
“We continue to see customers choosing high trim-level F-Series trucksfor Super Duty and with new 2018 F- 150 orders. We are seeing high demand overall for our F-Series lineup this year, outpacing full-size truck segment growth 2 to 1 with a 15
percent increase for August,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service.
Read the full report at Ford Motor Company.
Source: Ford Motor Company press release