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Filming underway for new Go RVing ads

(Sept. 15, 2011) -- The new ad campaign returns to the emotion-driven, family focus of past campaigns, along with a continued emphasis on the affordability and accessibility of the RV lifestyle for families spanning several generations.

RESTON, Va. — Filming for Go RVing’s three new 30-second “AWAY” television commercials is taking place this week at scenic locations in California.

New, unbranded RVs representative of today’s market conditions and consumer preferences are being provided by RVIA member manufacturers in response to a vehicle lottery invitation.

A variety of RV types were selected to appear in the TV ads. These include:

  •  A Lance travel trailer for a family mountain adventure in the Mammoth Lakes, Calif., area, along with a Roadtrek Adventurous Type B motorhome.
  • A multigeneration family fishing trip in the same vicinity will feature an Itasca Reyo Type A motorhome, Forest River Wildcat Sterling Edition fifth wheel travel trailer, Lance truck camper and Airstream Flying Cloud travel trailer in a campground setting.
  • A family beach getaway in the Pismo Beach, Calif., area will feature families with a Jayco folding camping trailer and a Winnebago View Type C motorhome.

Go RVing’s new television, print and Internet ads and website will be unveiled at RV Industry Association’s Outlook 2012 opening breakfast at the National RV Trade Show Nov. 29 and begin running in early 2012.

The new ad campaign, developed by The Richards Group in collaboration with an all-industry Creative Work Group of the Go RVing Coalition, returns to the emotion-driven, family focus of past campaigns, along with a continued emphasis on the affordability and accessibility of the RV lifestyle for families spanning several generations.

Go RVing’s “AWAY” ad campaign is the first all-new campaign to be produced since 2005.

SOURCE: RV Industry Association press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report and can be reached at greg@rvdailyreport.com.

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