SAN DIEGO, Calif. — The UPS Store debuts season two of its web series Elevator Pitch, where real small business owners are put on the spot. This season, small business owners will step out of the elevator and stand side-by-side as they give their best pitch to Marcus Lemonis, CEO of Camping World and host of CNBC’s The Profit, for a chance to win $10,000.
“Elevator pitches don’t always occur in an elevator – they can happen any time and any place, and small business owners need to be prepared,” said Lemonis. “The best elevator pitches I’ve heard have been from entrepreneurs who know their business inside out and can deliver the top selling points in a short and concise way. Every small business owner should craft and perfect their elevator pitch.”
In each episode, three business owners compete for $10,000 by giving their most creative, compelling, yet concise elevator pitch. Each contestant pitches their business to Lemonis and why it’s deserving of the grand prize. Lemonis listens to each pitch intently, taking time at the end to ask clarifying questions and provide on-the-spot advice and critiques.
The drama continues as Lemonis sends one contestant home. The two remaining business owners get the chance to try again, giving a revised pitch based on Lemonis’ feedback. The winner of that round walks away with $10,000.
Season two features a certain genre of small business owners in each episode – mom and pop duos, veterans and foodies. The new season also offers viewers dramatic twists and turns while providing valuable insights on how to deliver the best elevator pitch.
In a recent survey, The UPS Storefound that more than 65 percent of small business owners believe their elevator pitch has been a valuable tool in selling their business. In addition to using it as a marketing tool, many entrepreneurs review and edit their pitch on a regular basis to ensure it is relevant and fresh.
“This series is fun and entertaining for all audiences, but it’s a must-see for small business owners,” said Michelle Van Slyke, senior vice president of marketing and sales for The UPS Store, Inc.“ Each episode gives small business owners tips to shape their elevator pitch and demonstrate how marketing materials help make a positive first impression.”
To watch the Elevator Pitch series, visit The UPS Store YouTube channel.
Source:The UPS Store press release