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Dometic to roll out new brand identity

ELKHART — Dometic will unveil its new brand identity to RV consumers for the first time at the Florida State Fairgrounds during the Florida RV SuperShow taking place Jan. 17 to 22.

The Dometic display will be in Booth 545 where visitors can check out the new modern packaging design and see examples of “Mobile Living Made Easy,” the company noted.

The CFX line of refrigerator/freezers, avalanche coolers, toilets, mirrors, washer/dryers, and ventilation fans will be on display as consumers consider which products they want in their RV to enhance their mobile lifestyle.

“The rebrand goes beyond having a chic look. Dometic wants to ensure its end consumers truly have an easier experience when living mobile,” said John Primm, vice president of aftermarket/retail for Dometic Americas RV Division. “Our mobile cooling initiative started in 2015 when we won ‘Best Overall Tailgate Product.’ That same year, we sold millions of units globally. We’re just getting started.”

For more information on Dometic, visit

SOURCE: Dometic press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

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