Saturday, May 13, 2017
Breaking News
Home » RV Industry News » Dometic to roll out new brand identity

Dometic to roll out new brand identity

Dometic to roll out new brand identity

ELKHART — Dometic will unveil its new brand identity to RV consumers for the first time at the Florida State Fairgrounds during the Florida RV SuperShow taking place Jan. 17 to 22.

The Dometic display will be in Booth 545 where visitors can check out the new modern packaging design and see examples of “Mobile Living Made Easy,” the company noted.

The CFX line of refrigerator/freezers, avalanche coolers, toilets, mirrors, washer/dryers, and ventilation fans will be on display as consumers consider which products they want in their RV to enhance their mobile lifestyle.

“The rebrand goes beyond having a chic look. Dometic wants to ensure its end consumers truly have an easier experience when living mobile,” said John Primm, vice president of aftermarket/retail for Dometic Americas RV Division. “Our mobile cooling initiative started in 2015 when we won ‘Best Overall Tailgate Product.’ That same year, we sold millions of units globally. We’re just getting started.”

For more information on Dometic, visit www.dometic.com.

SOURCE: Dometic press release

Print Friendly


About Greg Gerber

Greg Gerber is the editor and founder of RV Daily Report. A native of Madison, Wis., he moved to Phoenix in 2009 to escape the endless winters and wicked humidity of the six-week "summer" season. He's a DODO -- Dad of Daughter's Only -- who would crawl across the desert on his hands and knees for an In-N-Out Double Double. He has visited every state except Hawaii and is anxiously waiting for some RV company to host a conference in the Aloha State.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

RV Daily Report welcomes comments from readers. However, we expect that comments will be cordial and professional without reverting to name-calling, profanity and libelous language. Comments of that nature will be removed.