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CWH to open co-branded Overton’s, Gander Outdoors, Gander RV and Camping World SuperCenter

CWH to open co-branded Overton’s, Gander Outdoors, Gander RV and Camping World SuperCenter

LINCOLNSHIRE, Ill. — Camping World Holdings has announced that the Overton’s showroom, located 111 Red Banks Road in North Carolina, will continue to operate with a multi-branded offering showcasing Overton’s water sport products, Gander Outdoors and Camping World products and services for the outdoor enthusiast in addition to Gander RV Sales.

“The Greenville market and all the outdoor enthusiasts that patronize that area are important to us and we want to keep bringing them the best products in our portfolio,” said Marcus Lemonis, chairman and CEO of Camping World. “We are laser focused on our core RV customer as well as attracting other outdoor enthusiasts to the RV and outdoor lifestyle.”

The new rebranded location, which has plans to reopen by end of year 2018, will focus on sales of a full assortment of RVs, parts, accessories and services and an assortment of the best Gander Outdoors, Camping World and Overton’s products on the market. The location will continue to serve as a customer call center and an e-commerce center fulfilling online purchases, in addition to adding a distribution center.

V. Parker Overton founded Overton’s in 1975 after he began selling water skis out of a town grocery store in Greenville. The company eventually become the world’s largest watersports and marine accessories dealer through its catalog and internet operations before being sold in 2003.

“Mr. Overton has been instrumental in showing us the strength and power of business in the Greenville market,” Lemonis continued. “We are excited to expand our RV and outdoor footprint in Greenville and adding multiple distribution centers to the area in addition to our call center and e-commerce fulfillment center.”

 

For more information, visit www.CampingWorld.com.

SOURCE: Camping World Holdings press release

 

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About Ronnie Wendt

Ronnie Wendt is the editor in chief of RV Daily Report. She's been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and now the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year.

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