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Cummins expands role of VP to include marketing communications

Cummins expands role of VP to include marketing communications

COLUMBUS, Ind. — Cummins announced that, effective immediately, Vice President Carole Casto will lead Marketing Communications in addition to her Corporate Communications responsibilities.

“No one is more capable of driving alignment on our external messaging and elevating our global brand than Carole,” said Chief Administrative Officer, Marya Rose, to whom Casto will continue to report. “Cummins is at a pivotal juncture, and it is critical to ensure that we are communicating as effectively as possible to all our key stakeholders. Doing this well will have a significant impact on the company’s performance, especially as we continue to grow and bring new technologies and solutions to our customers.”

Read the full story from Automotive World.

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About Rebecca Smith

Rebecca Smith is a Wisconsin native currently living in Illinois with her husband, Eric, and two dogs, Maggie and Grace. She enjoys hiking, biking, kayaking and, of course, camping in cabins and park models.

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