CORAL SPRINGS, Fla. — Cruise Inn abruptly closed its doors and shut off its websites Saturday, RV Daily Report has learned.
Attempts to reach corporate executives for comment have been unsuccessful. However, an employee for Mill Creek Ranch Resort in Canton, Texas, confirmed that they are no longer affiliated with Cruise Inn as of Saturday.
Others in the industry expressed shock at the abrupt ending to what was expected to be a branded network of high-end RV parks.
“The founder didn’t communicate with any of the staff. Then, sometime on Saturday, the entire operation was shut down, and parks don’t really know what happened,” one source told RV Daily Report. “Parks I’ve spoken to over the years mentioned to me that Cruise Inn wasn’t really able to deliver on its promise of delivering more reservations, and the brand was not bringing in more customers.”
The company announced May 9 that it had appointed Trent Arnold as its new chief executive officer. He was to replace Scott Anderson, who pledged to do more sales and marketing.
“Scott and I share the same vision for Cruise Inn and its role in changing the future of the RV Park industry with an innovative and proven marketing and branding offering that drives real value to park owners and creates the best experience for park guests in the industry,” Arnold was quoted in the release. “I could not be more excited to be a part of this company’s future.”
Nobody is answering the company’s telephone and the last Facebook post made by the company, with a history of daily posts, was June 2.
The phone has also been disconnected for Riverview RV Park in Loveland, Colo, which is listed as an active park on the Cruise Inn Facebook page.
“Launched in late 2013 and backed by over 125 years of overall hospitality expertise, Cruise Inn is the most exciting development to hit the outdoor hospitality industry in years,” the firm’s Facebook page noted. “Its network of RV Parks offer guests reliable, comfortable and welcoming facilities, as well as a quality, consistent experience at a reasonable price. Cruise Inn was also recognized as one of the most innovative and new concepts in the hospitality industry.”