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Covercraft acquires GT covers

Covercraft acquires GT covers

AURORA, Colo. — Covercraft Industries announced Monday that it is acquiring GT Covers, a manufacturer of USA-made custom-fit vehicle seat covers.

This acquisition will provide Covercraft with the world’s largest pattern library and the broadest assortment of custom-fit automotive aftermarket seat covers, the company claimed.

Operating since 1982 in Aurora, Colo., GT Covers’ product offering encompasses thousands of patterns available in a variety of fabrics and leathers. The company was previously owned by President Gary Walsh, who will assume the role of vice president of manufacturing of custom seat covers within Covercraft.

GT Covers will continue to service its customer base under the GT Covers and Precision Fit brand names and will operate as a division of Covercraft out of its existing facility in Colorado.

GT Covers becomes the second acquisition to join the Covercraft family of vehicle protection products since the company partnered with Century Park in 2015. Last year, Covercraft added ADCO Products, a supplier of RV covers and RV protection accessories, as well as outdoor furniture and equipment covers, to its assortment.

“With these two acquisitions completed, Covercraft is in the unique position to be able to offer the world’s most comprehensive assortment of premium quality custom vehicle and seat covers, along with other aftermarket protection accessories for the automotive, aviation, RV, power sports, marine, motorcycles and outdoor products end markets,” said CEO Mark Korros.

In addition to selling products under the Covercraft, ADCO, and GT Covers brands, the company also holds licenses for Ford, Carhartt, Winnebago, Airstream and Tommy Bahama.

“We have a strong and highly-energized team, with a true leadership position in the products we bring to market,” said Korros. “Our focus remains on delivering custom-fit, premium quality products, exceptional customer service, and market-leading technology across all of our product offerings. The addition of GT Covers catapults us to an even stronger leadership position in the seat cover and interior vehicle protection categories.”

Gary Walsh, President of GT Covers, added, “We are very respectful of the premium branding position Covercraft holds in the market. We are most excited about bringing our GT Covers expertise and extensive library of custom-fit seat covers to Covercraft. Combined, we will be an even stronger force in the aftermarket arena, adding a variety of new fabrics, premium leathers and genuine sheepskin to the Covercraft assortment.”

“The addition of GT Covers to the Covercraft suite of vehicle protection products puts us at the cutting-edge of custom-fit seat cover technology,” said Guy Zaczepinski, managing partner with Century Park Capital Partners and chairman of Covercraft.

“We are also excited to apply GT Covers’ proprietary mapping tools to service other verticals, including the RV, outdoor and airline industries, among others,” he added. “We are fortunate to have Gary Walsh and his outstanding team join the Covercraft family.”

SOURCE: Covercraft Industries press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

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